Mercedes-Benz believes they are defined not just by what they do best, and arguably better than any of their competitors, but what they embody: Luxury.

This point of view has allowed Mercedes-Benz to push beyond the C-Class, beyond the E-Class, even beyond the CLS-Class and purvey exclusive, up-market goods such as watches, eyewear, travel kits, fashion, and more. The latest addition to the Mercedes-Benz lineup is an all-new men's fragrance created in partnership with the INCC Group.

Like anything Mercedes-Benz takes on. They invested the time needed to attain perfection. And, we think you'll agree that with a cool top note of Calabrian bergamont, lemon essence, and Italian mandarin, it is the best men's fragrant available on the market.

To complement Mercedes-Benz top note, they have created a spicy, warm middle note of bourbon pepper, nutmeg, violet and galbanum resin. The base note, which we'll leave a surprise, serves an alluring spicy finish. It's one of the few fragrances women find wildly attractive and men actually enjoy wearing. Crafted from only the finest ingredients available, it's strong and masculine without being overbearing.

When will Mercedes-Benz's new men's fragrance be available? Fletcher Jones Motorcars located at 5760 Cushing Parkway, Fremont, CA is happy to say - soon. Reports indicated it will arrive at select specialty retailers starting in Q1 2012. We should also note that in addition to an eau de toilette, Mercedes-Benz fragrance will take the form of after shave, deodorant, shower gel and body gel.